build a career that supports your most expansive creative life
HYPER
GROUND
A strategy and coaching studio for creatives, founders, and freelancers—helping you move towards more freedom, purpose, and possibility through your work.
GROUNDED IN WHO YOU ARE. GUIDED BY WHERE YOU WANT TO GO.
GROUNDED IN WHO YOU ARE. GUIDED BY WHERE YOU WANT TO GO.
your work should support the kind of life you want to live.
You’re not here to build a career, brand, or business that just looks good from the outside. You’re here to create something that feels deeply satisfying—work that reflects who you are, makes room for who you’re becoming, and supports the life you actually want to live.
Around here, we approach things differently. We bring strategy and coaching together: research with intuition, planning with implementation, and what you do with who you are—so you can stay grounded in what matters, make intentional choices, and shape what comes next.
Here’s the truth: grinding won’t get you far —you need alignment, clarity, and accountability that moves you toward what’s possible.
START Your JOURNEY
1:1
Coaching
A deeply personalized experience to help you prioritize what matters, navigate change, and let go of what’s in the way. Turn your intentions into meaningful action with accountability along the way.
1:1
Creative Strategy
A structured collaboration to help you develop a clear direction for your brand and content. Shape how you position and communicate who you are, and leave a lasting impression on all who encounter your work.
KIND WORDS
from PEOPLE CREATING WHAT’S NEXT
“I feel more confident about who I am and what I represent.”
Working with Soma was eye-opening. As an artist, I had been struggling to find my true identity and how to reflect that through my art. After just a few meetings, I got more clarity on who I was, not only as an artist, but as a brand. She helped fuel my creativity and identity, which led me to develop some of my best work to date.
— Adaorah, Artist
“I carved out the space to finally begin pursuing my creative endeavors.”
Soma genuinely cared for the totality of me as a person. I especially loved how we started and ended our sessions, whether with a quick meditation or intention-setting. It created such a beautiful balance between being present with where I was in the moment and creating a vision for the future I wanted to build.
— Tomi, Social Impact Professional
“I walked away with a stunning brand and a clearer understanding of my creative journey”
Working with Soma was a deeply transformative experience. Their creative brilliance doesn’t just live in aesthetics—it’s rooted in intention, strategy, and an ability to truly see and honor the essence of your work. Soma guided me through a rebrand that wasn’t just about visuals but about aligning my artistry with my purpose in a way that felt expansive and true.
— Dria Brown, Producer
“Working with Soma allowed me to view my approach to branding and content as a tool for connection.”
"By identifying my audience and core message, I found a way to express myself succinctly and diversify my offerings. Soma is great at providing helpful feedback while synthesizing your ideas to outline next steps on your creative path!”
— Joie, Artist
✧
GROUND IN YOUR PURPOSE
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ACTIVATE YOUR CREATIVITY
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AMPLIFY YOUR IMPACT
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SHARPEN YOUR STRATEGY
✧ GROUND IN YOUR PURPOSE ✧ ACTIVATE YOUR CREATIVITY ✧ AMPLIFY YOUR IMPACT ✧ SHARPEN YOUR STRATEGY
From What Is to What's Possible
You’re ready to move through life with greater clarity, purpose, and freedom. A life where your ambitions align with your values, your career supports who you are, and your ideas have the resources and space to grow. Through personalized coaching and creative strategy, HyperGround helps you turn those possibilities into meaningful, intentional action.
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Before: You’re questioning your value, your offers, and whether you’re “ready.”
After: You show up with confidence, share your talents confidently, and attract people who get it. -
Before: You're juggling competing priorities, responsibilities, and ambitions, with little room for the things that make you feel good.
After: You make intentional choices about where your time and energy go, creating more space for your creativity, well-being, and personal growth.
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Before: You have a vision, maybe even several, but struggle to connect the dots or know where to begin.
After: You have a clear sense of what you're building, a grounded strategy, and actionable next steps to bring your ideas to life.
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Before: You’re following expectations, habits, or definitions of success that no longer fully fit.
After: You’re making more intentional choices about how you work, what you build, and what you want your work to make possible.
I believe the future belongs to people who cultivate themselves as intentionally as they cultivate their work.
Hey, I’m Soma — a creative strategist and certified professional coach who collaborates with people called toward creative and unconventional paths.
For years, I worked in ways that left me drained and out of alignment with my sense of purpose and possibility. I began asking myself the big questions: how do I start to embody what I know is possible?
As I created space for a more aligned way of being, that process led me here. HyperGround is my invitation to you to expand what’s possible—to build a life and career that feels as expansive as you are expressive. We’re here to support you in what’s possible and what’s next.
After collaborating with dozens of individuals across various ecosystems, we’ve discovered where our magic works best. This is where the energy clicks, and the most powerful transformations can happen:
Are we a good fit?
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For people making work that moves, provokes, heals, or reveals through music, performance, design, digital, or multidisciplinary practices.
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For founders and freelancers who are too creative for a 9-5 and ready to build intentional, value-driven businesses and brands.
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For those designing experiences, shaping culture, and creating community through events, collectives, collaborations, and platforms.
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For practitioners supporting transformation—therapists, healers, guides, doulas, facilitators, and other care providers and space holders.
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Let’s chat anyway (we offer a free discovery sesh!) and discuss what changes you want to see in yourself, your career, or your business.
THE HYPERGROUND NEWSLETTER
Insights & Reflections To Reimagine Your Work
A founder-led newsletter for creatives navigating this rapidly shifting world ⟢ behind-the-scenes content strategies, mindset shifts, and free tools to help you reground, reconnect, and reimagine your work.